Independent advisory
A clearer growth plan for your e-commerce brand.
I help e-commerce founders and teams improve the shopping journey, strengthen retention, and choose technology that supports growth, including practical uses of AI and automation.
Co-founder of Domestique. Experience at Shopify, Klaviyo, and Chatsi.
How I can help
Focused reviews that turn business questions into clear priorities and practical next steps.
Best suited to founders and teams with someone in place to execute, who want an independent perspective on what to prioritize.
Growth & conversion strategy
For brands deciding where growth is getting stuck and what to improve next.
What I review
- Business goals, available performance data, and current priorities
- The shopping journey, from product discovery to purchase
- Potential friction and opportunities to test
What you receive
A prioritized roadmap explaining what to address first, why it matters, and how to assess progress.
Email & SMS strategy
For brands looking to strengthen lifecycle marketing and retention.
What I review
- Lifecycle flows and campaign approach
- Customer segmentation and messaging
- Gaps in the journey from first purchase to repeat customer
What you receive
A focused review with recommended improvements and implementation priorities for your team or agency.
Technology & AI advisory
For teams deciding which tools and workflows are worth the investment.
What I review
- Existing tools, overlap, and integration needs
- Opportunities to reduce repetitive work through automation
- Where AI could support product discovery, customer questions, or team efficiency
What you receive
Recommendations on what to keep, improve, replace, or test, with consideration for cost, effort, and human oversight.
Engagements focus on strategy and recommendations. Implementation stays with your team or agency, with scope agreed before work begins.
Know what to do next, and why.
Illustrative example, not a client result.
- Observation
- Shoppers may struggle to find delivery and return information before purchasing.
- Recommended test
- Make that information easier to find near the buying decision.
- Why it matters
- Help shoppers resolve common questions before leaving the page.
- How to assess it
- Compare add-to-cart and purchase completion rates, alongside related customer questions.
The person behind Groundwork
I’m Zach, the independent advisor behind Groundwork. I co-founded Domestique, a marketing agency supporting e-commerce brands across acquisition, email, SMS, and SEO. My work included campaigns, client acquisition, onboarding, and growth strategy.
Alongside that agency experience, I’ve worked in sales at Shopify and Klaviyo and now lead sales at Chatsi, an AI sales-agent platform. Those roles have involved understanding business needs and helping teams evaluate commerce, marketing, and AI technology.
I bring that combination of agency experience and platform knowledge to help brands evaluate their options and decide what to do next.
Start with a focused advisory review
We agree on the business question, the scope, and what you’ll receive before work begins.
Define the focus
We discuss your goals, challenges, and the decision you want help making, then agree on scope and deliverables.
Review what matters
I review the relevant information you share, such as performance reports, your shopping journey, lifecycle programs, or technology stack.
Set priorities
You receive a written review and prioritized recommendations, followed by a walkthrough of the findings and next steps.
Let’s talk about what’s next for your brand.
Tell me what you’re working on and where you could use an outside perspective. We’ll discuss whether a focused review is a good fit.